An app that streamlines the adoption process of pets in São Paulo city, connecting users to pets carefully selected from NGOs dedicated to rescuing street animals.
Industry:
I was responsible for the entire UX/UI process, from initial research to final design delivery. My role included:
User and market research and analysis
Persona creation and user journey mapping
Interface design and prototyping
Usability testing and iterative design improvements based on feedback
Collaboration during implementation to ensure design fidelity
Problem & Solution
The project aimed to solve several challenges faced by potential pet adopters, such as:
Time-Consuming Adoption Process: Many users abandon the adoption process due to its lengthy and bureaucratic nature.
Lack of Transparency and Information: Users struggle to find clear and detailed information about the pets available for adoption.
Difficulty Finding Pets in the Desired Location: Adopting a pet near home or in a specific neighborhood is often challenging due to fragmented information sources.
Need for an Intuitive User Experience: The pet adoption process involves many steps and decisions, so a poorly designed interface could lead to frustration and abandonment.
Research & Insights
To ensure the app met real user needs, we conducted extensive research, including user interviews, competitor analysis, and adoption data review. Some valuable insights include:
Growth in Adoption Among Singles and Separated Individuals: We observed a rise in adoptions among single, widowed, and separated individuals, which reflects a desire for companionship and support.
Need for Detailed and Trustworthy Information: Many adopters expressed the desire for more detailed information about pets' health, behavior, and history — something often missing in existing platforms.
Preference for Simplicity and Efficiency: Users prioritize a streamlined experience with clear, relevant options and minimal distractions, rather than being overwhelmed by scattered information.
Key Features
Key features include:
Search Pets by Location and Preferences: Users can filter pets based on various preferences, such as size, age, temperament, and location. The search is simple yet comprehensive enough to meet specific needs.
Detailed Pet Profiles: Each pet profile includes in-depth information about the animal's temperament, health, history, and adoption status, helping users make an informed decision.
Visit Scheduling and Adoption Progress Tracking: The app allows users to schedule visits to meet the pets and track the status of their adoption process in real-time.
Personalized User Profiles: The user profile section allows users to manage personal details, preferences, and notifications, and even toggle between light or dark mode for a more comfortable experience.
Favorites and Adoption History: Users can save their favorite pets and view their adoption history, making it easier to keep track of potential matches.
Results
After the app launch, we saw the following outcomes:
Positive User Feedback: Most users reported greater ease and transparency in the adoption process, with many highlighting the app’s simplicity as a major differentiator.
Improved Adoption Process: The visit scheduling feature and real-time progress tracking helped adopters feel more in control, boosting their confidence in the process.
Alfredo is not just another pet adoption platform; it's a revolution in how people find and adopt animals. Through a user-centered design, thoughtful features, and a seamless experience, the app addresses real problems and enhances the well-being of both animals and adopters.
This project not only improved the adoption experience but also had a positive impact on the pet adoption community and market, creating a platform that stands out among existing solutions.
